DFNI Conference 2014 – Race for the Rouble.DFNI 2015 Conference – Africa Uncovered.DFNI Conference 2018 – Cruise & Ferry Retail.In addition, the texture of the goose helps emphasize the product, and because the image is so strong, and logo recognition is high no text is needed (“Week 1 Overview”).įelton, G. The negative space helps emphasize the proximity of the personified logo that seems to almost come out of the bottle. However, this advert focuses on personifying the brand through its memorable logo- a goose.

The final Grey Goose advert utilizes photography and illustration blended, as previously seen. In addition, the advert’s composition offers one of unity between the two images as one makes the connection between the sleek and modern product with young individuals enjoying one another’s company. This advert is encouraging more of a four corner composition because it seems to bleed beyond all corners. The largely black and white ad creates a “visual hierarchy of information, where an object dominates the page followed by subordinate and accent pieces.” (“Week 1 Overview”) In this case the hierarchy focuses on the product first, which utilizes high contrast, and develops the repetition by continuing to use black and white on the right side of the advert. The contrast between the product and celebrity helps consumers appreciate the distinct aspects of the ad and keep the reader’s movement slow and distinct (“Week 1 Overview”). For example, this advertisement with Megan Fox, is using Megan’s persona of beauty, desire, sophistication even- (thanks to the proper attire) to endorse what the brand embodies and what consumers can embody if they purchase the product. However, these people provide some sort of personification of the brand. These are people that aren’t necessarily related to the field of the advertisement, or the product in itself (Felton, 2006). Again, the modernist colors of silver/metallic showcase the brand as a cutting-edge product for the sophisticated consumer (“Week 1 Overview”).įelton encourages brands to utilize unreal people (Felton, 2006). While the text simply states “World’s Best Tasting Vodka” & “Drink Responsible” which exemplifies the brand’s persona but still encouraging social responsibility by stating- “Drink Responsible”. There is plenty of white space that allows the reader to focus on the text. This high contrast fusion of photography and illustration in this vignette arrangement is one of my favorite Grey Goose adverts. This plays perfectly off the text, and highlights the white Grey Goose Logo (“Week 1 Overview”). The blue offers quiet strength, purple is classy, and the silvery color suggests modernist tones. The analogous colors are a strong point of the advert because of the colors representative attributes (“Week 1 Overview”).

In addition, to higher contrast, or better yet-a further distinction with the contrast would provide more white space and help the movement of the advert. However, the images themselves are not overly inspirational- they could be improved upon if there was higher contrast. The image complements the text, and avoids the “see-say” issue that some designers can run into. “Since intrinsically similar the extrinsic brand image of the product, communicated through its advertising, becomes the meaning customers seek” and eventually purchase (Felton, 2006). The brand sets out to illustrate that Grey Goose is “extraordinary”. The first double-page advertisement focuses on brand image.

Grey goose logo 2015